wise elephant, making it happen

Author Archive

LeBron James and the New Economy Matrix

By Jason Moriber • Jul 30th, 2010

Everybody in Cleveland (and in other places too) is super-upset about LeBron joining the Heat. His decision though is part of a trend-wave that’s been building since we’ve tumbled (nose-dived?) into the recession. People, businesses, organizations have been making tough decisions through the spectrum of what I’m calling the “New Economy” matrix.

It’s a balance of [...]

RSA Animate

By Jason Moriber • Jul 28th, 2010

These whiteboard animations of provocative talks at the 250 year old institution, the RSA (The Royal Society for the encouragement of Arts, Manufactures and Commerce), are dead-on in their mash-up of spoken word + illustration  into and online video format. Drafted by the illustrator Andrew Park the animations/videos are visually enticing as well as clearly [...]

Content Strategy Analysis: Old Spice Viral Campaign

By Jason Moriber • Jul 23rd, 2010

I’m not going to (yet) judge the Old Spice Viral campaign (no, I didn’t say Social Media campaign). We should revisit this campaign in three months and see what the residual effects are, then again in six months.
What I do think we can do now is define the type of content strategy they utilized to [...]

Alex Bogusky has left the building

By Jason Moriber • Jul 23rd, 2010

Though Alex Bogusky doubled the size of CP+B during his 10+ year tenure as Creative Director, a truly impressive feat, he has decided to quit the business. Always fresh with ideas while pursuing a maverick path, Alex seemed to have the Adland balance in check. He’s decided it’s time to move on, to blaze new [...]

Scott Henderson, Cause Marketer, Asking for Open Input

By Jason Moriber • Jul 21st, 2010

Scott Henderson is a friend of Wise Elephant’s (he’s also currently a contributing author to our (Jason’s) editorial blog project Sundayed, so we do favor him a little). Still, his recent open request for contributors to his upcoming presentation for NASA is worth noting as Trail Blazing. He’s seeking input from his audience to help [...]

The Great Devolution and the Emergent Force of Free Radicals

By Jason Moriber • Jul 20th, 2010

We’re amidst an economic “Devolution.” It’s not an easy era to define, to find solutions for, or to provide the path towards positive progress. The answers are here. They are burgeoning. Some are obvious within the movements of companies; others are simmering at the grass roots. History could look upon the next decade as a “greatest generation” putting us within the pantheon of our wartime heroes. Or they could see it, as economist Umair Haque believes, as “a lost decade.” I say let’s go for greatness!

The Joy Connection and Good Social Capital

By Jason Moriber • Jun 24th, 2010

In my Social Capital system everything starts with time; it’s the fundamental currency that I trade on. As example: It can take an author fifteen-years to write a book about a four-hundred-year-era that a reader ingests over a three-day-weekend. The author, rooted in time, produces the magic of encapsulating value into a pod (the book). The reader frees it, galloping through history, shredding time, getting lost in time, losing track of time.

Screencast: APA New York; Social Media, Listen – Engage – Broadcast

By Jason Moriber • May 25th, 2010

In this screencast I highlight the main points covered during this Social Media seminar. This sceencast is a little over 10 minutes long; the seminar was over two hours of slides and Q&A.

Jason’s Pecha Kucha 9 Screen-Cast: Libraries…

By Jason Moriber • May 24th, 2010

I did my best to replicate the content of my Pecha Kucha 9 presentation. The loose theme of the evening was focussed on book & public libraries. In Indianapolis there is current debate to cut library funding. My presentation pointed out 2 ways which could help boost the profile and revenues of the local public library system.

The UnDone Presentation: My non-linear presentations have been ultimately more successful…

By Jason Moriber • May 20th, 2010

I chose the non-linear path for my recent Social Media seminar for APA | NY . Engaging your audience is a hard dance to manage but, as in this case proved, doing so offers greater value FOR THE ATTENDEES from the event. Value doesn’t mean everybody leaves happy. Value means the audience gained answers to questions; ideally these answers demand a renewal of thought.