wise elephant, making it happen

Lensbabies: Intuitive photography in an electronic world

By jason - up to 2007 (archived) • Sep 27th, 2007 • Category: Loose Ends, News for Creatives (archives), Photography

 By Steven Shankland for CNet’s News.com:
“I’ve tried Lensbabies’ 3G selective-focus lens, and I like it.

This lens, which looks more like a miniature Lunar Excursion Module than a traditional SLR lens, restores some physicality to a world of photography that’s ever more electronic and automated. And the images it produces can be compelling.

The trend in photography in recent decades has been toward ever more automation. We have automatic exposure, focus, shutter speeds, white balance. As computers get smaller, the list of automated camera operations gets longer: newer Panasonic models can tell the difference between a landscape and portrait, and Sony’s DSC-T200 can be set not to shoot until it detects a smile. In general, I’m supportive: autofocus fares better than I do in general, and I loathe setting white balance. And a lot of folks in the point-and-shoot area benefit from hand-holding.

But Lensbabies, a small company in Portland, Ore., is going against this grain, and it’s refreshing.”

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