Filet O’ Fish; Mobile Marketing
By jason - up to 2007 (archived) • Feb 27th, 2007 • Category: Loose EndsMcdonald’s is using a mobile marketing campaign for their Filet O’ Fish product, geared towards the Hispanic market. Research has found that the Hispanic market have less axcess to computers, rather the use of cell-phone is the most popular way to get connected to the internet.
Regardless if it’s a success, the notion that Mcdonald’s will most likely be sending spam-text messages in everyone’s cell phones, wherever you may be causes one big headache.
Information found on Clickz
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