Correction Appended
By Megan • Mar 25th, 2008 • Category: News for Creatives (archives)David Pogue reports for The New York Times:
“Well, this is a little embarrassing. One of the most significant electronics products of the year slipped into the market, became a mega-hit, changed its industry — and I haven’t reviewed it yet.
Lately, my guilt has deepened every time someone whips this thing out to show off. “Look what my first grader did with it all by herself,” one guy told me. “We’re using them in schools to teach narrative structure,” said a teacher at a conference. “I bought two of ‘em: one for my 80-year-old grandmother,” said a neighbor, “and one for my 5-year-old.”
O.K., wait — what?
It’s the Flip: a tiny, stripped-down video recorder the size of a digital camera (but you hold it vertically). And in the year since its invention, it has taken 13 percent of the camcorder market, according to its maker, Pure Digital. The latest model, called the Flip Ultra, had its debut six months ago with slightly improved video quality, greater capacity, a tripod mount and better looks (available in white, black, orange, pink and green). It’s been the best-selling camcorder on Amazon.com since the day of its debut.”
Megan is a creative producer at Wise Elephant.
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