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Sony Unveils Cyber-shot DSC-W300

By Ryan • Feb 28th, 2008 • Category: News for Creatives (archives), Photography

By Amiee Baldridge of POPphoto.com:

Sony has added a new model to its Cyber-shot W-series of pocket cameras. The 13.6-megapixel DSC-W300 offers an f/2.8-5.5, 35mm-105mm (35mm equivalent) 3x Carl Zeiss Vario-Tessar zoom lens; optical image stabilization; and a 230,000-dot, 2.7-inch LCD. The camera also incorporates an optical viewfinder, and has an ultra-hard titanium coating that Sony says is highly resistant to scratches and fingerprints. The W300 supports Sony’s Memory Stick Pro-HG Duo media, which offer fast transfer rates and capacities up to 16GB.

Like other W-series cameras, the W300 is designed mainly for automatic photography, but it offers a manual exposure mode in addition to its 15 automatic shooting modes. No priority modes are available. The camera has a top light-sensitivity setting of ISO 3200 (or ISO 6400 at 3-megapixel resolution) and a shutter-speed range of 1/2000 to 30 seconds. The W300’s noise reduction level is user-selectable, so that the photographer can choose low, high, or standard reduction for high-ISO shots.

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