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Tasteful Food Photography

By Megan • Oct 8th, 2007 • Category: News for Creatives (archives)

Simone Paddock reports for Digital Media:

Food photography traditionally has been the realm of a handful of weathered professionals well versed in their niche profession, armed with high-end, medium-format cameras and a ton of expensive studio gear, and flanked by a small army of dedicated chefs and food stylists. You can see their work in ads, cook books, and high-end glossy magazines such as Sunset, Gourmet, Bon Appétit, and Food & Wine.

So for the casual shooter or even the ambitious amateur, getting great food shots can seem like an intimidating and daunting task at best. But it doesn’t have to be that way.

The digital frontier has changed the way we shoot and the things we can shoot successfully. The benefit of being able to review the shot instantly, and know for certain that what you have just captured is usable, is absolutely invaluable. This applies especially to food photography where most of your time will go into setup and preparation.”

Megan is a creative producer at Wise Elephant.
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