wise elephant, making it happen

Who said only the boys could (do) play?!

By jason - up to 2007 (archived) • Mar 7th, 2007 • Category: News for Creatives (archives)

AdAge has informed us that more and more, gaming’s where the girls are at.

“Yes, two-thirds of all guys aged 18 to 34 have access to a video-game console in their home and three out of four boys aged 2 to 11 played on a video-game console for at least a minute during fourth quarter. But so did half of all teenage girls, according to the latest figures from Nielsen’s “State of the Console” report.” 

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