But Will The Users Care?
By amanda up to 2007 (archives) • Feb 23rd, 2007 • Category: News for Creatives (archives)Fox Interactive has purchased an ad-targeting firm to leverage all that user data that MySpace users enter to join-up, plus their behavioral activity. What remains to be seen is if those users will mind that they are being spied on rewarded with relevant advertising. Don’t forget the core-code of MySpace is built upon a spy-ware framework (yes, the original owners of MySpace paid millions of dollars in fines), but we’ll see if anyone minds.
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