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Newsletter November 09
Let's get this new economy started

What's Up?

Note for Freelance Creatives:
Make Work Happen
Freelance creative professionals increasingly ask me these two questions:

1. Is there any work "out there?"
2. Is that work for me?

The answer to both is no, not right now, and maybe not for a while, if ever. There is no work "out there" for anyone anymore in the way it used to be. There is no low hanging fruit; there is no regular gig. If you keep asking these questions then there is no work for you. {More}

SOCIAL MEDIA

Social Media: Risk or Reward (slides)
These are the slides from my presentation to ISACA and IAA (the Chicago chapters of national Internal Auditor and IT Governance organizations). The goal of my presentation was to point out the necessity of developing a company-wide social media policy based on these main observations:
- Employees are the new marketing department
- Marketing is now Communications; Conversations/Engagement
- While the adoption rate is high (and growing), most companies don't have a policy

Although these notes were for a financial audience, the information within the presentation is valuabe to anyone considering social media ...more

DECLINE OF NEWSPAPERS

The End of Intelligence, The Birth of Doing
Intelligence has a diminished bearing on economic prosperity. Employers are shedding workers by the price-tag regardless of merit, experience, or potential. If business revenues fall off a cliff the first instinct is survival, not productivity. This opens the door to a renewed emphasis on "Creativity," which implies less investment in goods, and more emphasis on making something from nothing. Call it "Doing." In our new economy either you do something that resonates, or you don't ...more

Stuff we found

Last Days of Gourment Mag
pictures from the emptying offices

Stairbrary
save space, put your library under the stairs

Cool Clock
loose-numbers on the wall = clock

Short Fashion Films
does online fashion Mag fly16x9 have it right? The end of still fashion imagery; make short films

Fail Share
An Agency shares thoughts on their failed pitch




Twitter peeps

The Consumer Lab
consumer insights and brand strategy group

Jack Hollingsworth
twitter wrangler of the photo kind

Rosh Sillars
detroit-based photographer, insightful dude

Editorial Photographers
twitter account for Editorial Photographers

Steve Wax
managing partner at campfire

Brett Beyer
life of the photo-mind

Chia Messina
posting daily iPhone pics



Wise Elephant | PO Box 90088 | Indianapolis | IN | 46290


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