Similar to an ecologist pointing out that the culprits of bad-recycling-habits are actually the manufacturers who create all the packaging, NOT the consumer who is then left with the rubbish to dispose of, if we want to figure out “why brevity?” we need to focus on the people/places/things who say that messages, “are too long,” as we cave to this demand and chop-up our daily language into sound-bites via Facebook, Twitter, email, etc.

Here are my slides and an edited-down video from my presentation. The content of this presentation includes both tools and tactics that creative professionals should be using to be “active” in their marketing. The goal of “Active Marketing” is to display to your audience your verve for your subject…

“always remember to follow up with people, in any situation, at the very least within seventy-two hours”  http://bit.ly/Ys26a

A: Social Media takes a lot time and consistency. Here are some identifiers I’ve witnessed: The Potter, The Apex, and The Hunger…

You need to create messaging that displays your active-ness and to keep at it. In short, be interesting. The bonus: you ARE interesting, it’s a question of how you share it without sounding like you’re boasting.

Last night my family chose to get together at a restaurant we’ve enjoyed in the past. Food has been good, the service, the atmosphere, all good. The waitress asked us for our drink order…

Beyond the ongoing debate over what will eventually happen to newspapers I feel there needs to be some quick pragmatic thinking on what can be done “now.” The quickest changes can be made to print-media’s online sites.

A: It’s fairly similar. Each marketer will have their own key phrase to best describe what it is they do for you. In both of these cases the goals are the same, to gain the client new leads using an active marketing plan (blogs, social media, email). In some cases “inbound” focusses mainly on search [...]

This is not a scientific statistical analysis, I’m using browsed numbers on lay-offs and some hard-earned wisdom.

Here is the link to the slides I created for the Workbook/Wise Elephant Online Marketing presentation.