A: Yes, really. if you’re not using, or dipping your toes into the waters of, social media networks you should get on them now. If not to be active, at least to “listen” to what other folks are doing. I’m a marketing professional, so my communication needs are amplified, but these days I communicate with [...]

A: Start small and call. Gain permission to add people to your email list, this both filters in the people who are interested in what you are doing, and filters out those that aren’t. Then once you have your initial list, empower the people on your list to suggest peers/contacts who would also be interested [...]

A: Social media is an expansive conversation with your current contacts and a way to gain new ones. If you think of a phone-call as 2-D. Social media is 3-D. Using social media can provide many solutions, it’s both an efficient method to keep in tune with your market and an addictive daily task (for [...]

- Your blog is your fishing net. Cast it out and see what you catch. Sometimes sardines, other times, a big tuna.
- Your Twitter account is the pulse of “right now”.

A: Wise Elephant, and our sister service, The Elephant Agency, find you new contacts while keeping you in touch with your current ones.
We do this in two parallel paths…
1. Make new contacts…
- either by building or sourcing lists
- emailing and calling these contacts to seek if they are interested in your work, want a promo [...]

A: In general, Web 2.0 (and our Web 2+ philosophy) is a shift towards using online-based tools to serve purposes rather than driving traffic to static websites. A blog isn’t a “site” it’s a web-based tool to communicate. A social network is similar, it’s a tool that connects you with your selected group and or [...]

A: The simplicity and ease of use of template and flash sites are very alluring, calming, and efficient; they make life a lot easier. That said you need to look into how the site can be found by search engines (if this intangible traffic interest you). Consider not only your name, but other key words [...]

“Creativity is the sudden cessation of stupidity” – Edwin Land

Oh Mr. Land, if you could only see into the digital future! Inventor of Polaroid film and instant cameras, revolutionary ideas that changed the photo industry, Mr. Land died in 1991 just as the digital revolution was taking shape (Apple PowerBook 100 anyone?). Land altered the [...]

A: We call on your behalf to gain an “action” such as a request for a reel/promo materials. We identify our client (you), state what you do, see if they hire (and if not them, then who). If we can add it, we find out what they are working on, what type of plans they [...]

A: When we make out telephone follow-ups we’re clear, direct, and not pushy. During the call we want to accomplish a handful of tasks. We want to…

Make sure this contact is the best/correct one
Reinforce your brand and skills
Find out useful data (are they hiring, when, what are they working on
Create an action, such as a [...]