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tags: robert adamo, photography, clearwater, florida, riley, arnold, stock, digital, commercial

MTV is following the global trend, shifting their ad-sales strategy from regional to behavioral:
“Accounts will center on individual affiliates, like Comcast and Cablevision, rather than on groups of different affiliates within a given city.”
From Broadcasting & Cable 

This post from Email Insider is truly useful to the creative professional. One key point mentioned is the value of word-of-mouth marketing (one of the main reasons why we started aligrator). Much of the post is meant for brand marketers, but there is some good info to be gleaned.

Broadcasting & Cable notes:
“Embedded video allows users not only to share a video link with their friends but also to display the video on their personal Websites or blogs. By hosting its own embeddable videos, a company not only retains control of its content but can provide detailed ratings information to advertisers. It can also [...]

Mashable reports to day on the Academy of Motion Picture Arts and Sciences asking YouTube to remove clips of their Oscars telecast. Understood; they spend millions of dollars to create this content, which is then supported by sponsors and licensed by a network, and then seen by millions of interested people for free. There is [...]

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tags: howard huang, photography, brooklyn, ny, portraits, fashion, magazine, celebrities, music, advertisement

Online Media Daily reports on a Forrester Research study:
“THE WEB AND RELATED DIGITAL technologies are exposing major weaknesses in traditional agency skill sets…This trend, the study finds, is working in favor of specialist digital shops, which marketers are increasingly calling upon to fill skill gaps.”
Send your promos to the small shops now!

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tags: paul biedrzycki, photography, brooklyn, ny, documentary, editorial, portraits, travel

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tag: kimberly holcombe, photography, brooklyn, ny, bridal, beauty, digital, fashion, still photography

Piper Jaffray & Co., the research company predicts online ad spending to keep going up and up, at $80 Billion by 2011:
“Higher growth rates at the close of 2006 are one factor, but the research firm points to the people as the true driving force. As more consumers take the reins when it comes to [...]