One of the things we do at Wise Elephant is help launch start-ups and products. Currently we’re heading up operations for one of our clients, a live music photo website. Our roles include overall strategy, marketing and everything from planning workflow to building a team.

Bicycling just got a shot in the arm as a strong option for public transportation in the US. Sobi, the Social Bicycle System, offers bicycle sharing in a model reminiscent of Zip Car.

Americans have a romantic notion of being able to walk next door to borrow a cup of sugar, but most people I know don’t have that type of relationship with their neighbors. Neighborgoods seeks to change that by setting up a network where you can search for items you need to borrow, or lend/rent your own goods.

After watching ice cream trucks all but disappear from streets, the food truck business has made a huge comeback. When a taco truck in Indiana can make it into the New York Times, you know there’s a trend afoot. West Coast Tacos in Indianapolis is the perfect example of the hybrid business – new product, old package, new relevance.

As news consumption shifts between mediums, the future of printed news comes into question. Somewhere between feelings of nostalgia for the tactile experience and a drive for progress and technology, there’s cause for great reflection on the role of newspapers. Lauren DiCioccio creates mixed-media work for a mixed media world, using the New York Times as her canvas.