wise elephant, making it happen

Archive for August, 2010

Job Alert: We’re Hiring a PT Community Engagement Coordinator

By Sara McGuyer • Aug 25th, 2010

One of the things we do at Wise Elephant is help launch start-ups and products. Currently we’re heading up operations for one of our clients, a live music photo website. Our roles include overall strategy, marketing and everything from planning workflow to building a team.



Social Cycling

By Sara McGuyer • Aug 24th, 2010

Bicycling just got a shot in the arm as a strong option for public transportation in the US. Sobi, the Social Bicycle System, offers bicycle sharing in a model reminiscent of Zip Car.



Neighborgoods in Your ‘Hood

By Sara McGuyer • Aug 20th, 2010

Americans have a romantic notion of being able to walk next door to borrow a cup of sugar, but most people I know don’t have that type of relationship with their neighbors. Neighborgoods seeks to change that by setting up a network where you can search for items you need to borrow, or lend/rent your own goods.



Hybrid Business: A New Mix, from Couture to Meat

By Sara McGuyer • Aug 18th, 2010

After watching ice cream trucks all but disappear from streets, the food truck business has made a huge comeback. When a taco truck in Indiana can make it into the New York Times, you know there’s a trend afoot. West Coast Tacos in Indianapolis is the perfect example of the hybrid business – new product, old package, new relevance.



Sewn News

By Sara McGuyer • Aug 10th, 2010

As news consumption shifts between mediums, the future of printed news comes into question. Somewhere between feelings of nostalgia for the tactile experience and a drive for progress and technology, there’s cause for great reflection on the role of newspapers. Lauren DiCioccio creates mixed-media work for a mixed media world, using the New York Times as her canvas.