wise elephant, making it happen

Archive for July, 2010

LeBron James and the New Economy Matrix

By Jason Moriber • Jul 30th, 2010

Everybody in Cleveland (and in other places too) is super-upset about LeBron joining the Heat. His decision though is part of a trend-wave that’s been building since we’ve tumbled (nose-dived?) into the recession. People, businesses, organizations have been making tough decisions through the spectrum of what I’m calling the “New Economy” matrix.

It’s a balance of [...]



RSA Animate

By Jason Moriber • Jul 28th, 2010

These whiteboard animations of provocative talks at the 250 year old institution, the RSA (The Royal Society for the encouragement of Arts, Manufactures and Commerce), are dead-on in their mash-up of spoken word + illustration  into and online video format. Drafted by the illustrator Andrew Park the animations/videos are visually enticing as well as clearly [...]



Jamie Keiles Takes on Teen Media

By Sara McGuyer • Jul 27th, 2010

Jamie Keiles, at just 18 years old, has raised the bar on the student resume, not once, but twice. Having just completed The Seventeen Magazine Project, in which she documented 30 days of living life as advised by Seventeen, she has widened the scope for her latest project, teenagerie.com to cover representation of teenagers in media.



The Future of Biking

By Sara McGuyer • Jul 26th, 2010

Seeking a million voices for a cause isn’t anything new, but peopleforbikes.org have put together an ambitious nationwide call to action to help create a more bike-friendly environment in the states. If you’ve ever biked on a busy road, you know how much this movement is needed.



Content Strategy Analysis: Old Spice Viral Campaign

By Jason Moriber • Jul 23rd, 2010

I’m not going to (yet) judge the Old Spice Viral campaign (no, I didn’t say Social Media campaign). We should revisit this campaign in three months and see what the residual effects are, then again in six months.
What I do think we can do now is define the type of content strategy they utilized to [...]



Alex Bogusky has left the building

By Jason Moriber • Jul 23rd, 2010

Though Alex Bogusky doubled the size of CP+B during his 10+ year tenure as Creative Director, a truly impressive feat, he has decided to quit the business. Always fresh with ideas while pursuing a maverick path, Alex seemed to have the Adland balance in check. He’s decided it’s time to move on, to blaze new [...]



Scott Henderson, Cause Marketer, Asking for Open Input

By Jason Moriber • Jul 21st, 2010

Scott Henderson is a friend of Wise Elephant’s (he’s also currently a contributing author to our (Jason’s) editorial blog project Sundayed, so we do favor him a little). Still, his recent open request for contributors to his upcoming presentation for NASA is worth noting as Trail Blazing. He’s seeking input from his audience to help [...]



The Great Devolution and the Emergent Force of Free Radicals

By Jason Moriber • Jul 20th, 2010

We’re amidst an economic “Devolution.” It’s not an easy era to define, to find solutions for, or to provide the path towards positive progress. The answers are here. They are burgeoning. Some are obvious within the movements of companies; others are simmering at the grass roots. History could look upon the next decade as a “greatest generation” putting us within the pantheon of our wartime heroes. Or they could see it, as economist Umair Haque believes, as “a lost decade.” I say let’s go for greatness!



Hey, Remember Me?

By Sara McGuyer • Jul 8th, 2010

I went to my bank, Marshall & Ilsley in Broad Ripple, the other day and something really strange happened. There was no one else in line and the two tellers were finishing up with their previous transactions. One of them looked up at me and said, “Hi Sara, I’ll be right with you.” WAIT – what? She used my first name? Which she obviously remembers from previous visits?