wise elephant, making it happen

Archive for December, 2009

Where the Work will be 2010: The End of the Middle, the Rise of the Middle

By Jason Moriber • Dec 21st, 2009

For small, entrepreneurial, creative and passionate business the marketplace has been hit hard to the point of evaporation. To succeed in the downturn many businesses have shifted focus, either through hyper-specialization, or by the opposite, seeking new and larger markets. It’s a repositioning of businesses to the polar edges of a marketplace scale.