wise elephant, making it happen

Social Media: Risk or Reward (slides)

By Jason Moriber • Oct 15th, 2009 • Category: Strategy & Planning, Thinkering

These are the slides from my presentation to ISACA and IAA (the Chicago chapters of national Internal Auditor and IT Governance organizations). The goal of my presentation was to point out the necessity of developing a company-wide social media policy based on these main observations:
- Employees are the new marketing department
- Marketing is now Communications; Conversations/Engagement
- While the adoption rate is high (and growing), most companies don’t have a policy

Please let me know your questions! Thanks,


Jason Moriber is a veteran product/project/marketing manager, underground artist/musician, and online community developer, Jason expertly builds/produces/manages clients' projects, programs, and campaigns. Follow me on twitter http://twitter.com/jelefant
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