Intelligence has a diminished bearing on economic prosperity. Employers are shedding workers by the price-tag regardless of merit, experience, or potential. If business revenues fall off a cliff the first instinct is survival, not productivity. This opens the door to a renewed emphasis on “Creativity,” which implies less investment in goods, and more emphasis on making something from nothing. Call it “Doing.” In our new economy either you do something that resonates, or you don’t.

These are the slides from my presentation to ISACA and IAA (the Chicago chapters of national Internal Auditor and IT Governance organizations). The goal of my presentation was to point out the necessity of developing a company-wide social media policy based on these main observations:
- Employees are the new marketing department
- Marketing is now Communications; Conversations/Engagement
- While the adoption rate is high (and growing), most companies don’t have a policy

Similar to an ecologist pointing out that the culprits of bad-recycling-habits are actually the manufacturers who create all the packaging, NOT the consumer who is then left with the rubbish to dispose of, if we want to figure out “why brevity?” we need to focus on the people/places/things who say that messages, “are too long,” as we cave to this demand and chop-up our daily language into sound-bites via Facebook, Twitter, email, etc.

Mayor James M. Baker of Wilmington DE, speaking at the GCECS2009 this past Tuesday, made a striking point. To paraphrase he said: This isn’t a recession. It’s a total collapse, a time for a restructuring. It’s a hard pill to swallow, but a restructuring of how you run your business might be the necessary medicine, especially for creative professionals, small businesses, freelancers, etc.

No links for 10/05 – 10/07/09, we’re in lovely Philadelphia soaking up the intelligence being shared at the Global Creative Economy Convergence Summit. LINK

During filmmaker Astra Taylor’s interview with philosopher Avital Ronell they touch on photography and film as a capturing, an archiving, and a deadening. If an artist can more deeply understand what makes their work “good” ideally they can make their work even better.

Links for 10/02/09
Does online fashion Mag fly16×9 have it right? The end of still fashion imagery; make short films. LINK
Bra That Turns Into Gas Mask Wins Ig Nobel Prize. LINK
Save space, put your library under the stairs, better yet, make it a stairbrary. LINK
Loose-numbers on the wall = clock. LINK
Belgian Designer Bruno Pieters states, [...]

Links for 10/01/09
Um, Martha, Oprah already OWNS Twitter. LINK
Twitter to add Lists feature, soon. LINK
Incubate Innovation Lecture by Andrew Keen – video. LINK
New Music Label trolls YouTube for popular talent. LINK
This person who DID get a Google Wave invite, offers some insight. LINK
An Agency shares thoughts on their failed pitch. LINK
Bro! Some dude named Kimmel, [...]