wise elephant, making it happen

Company makes fashionable, functional cases for cameras

By jason - up to 2007 (archived) • Nov 5th, 2007 • Category: News for Creatives (archives)

By Kevin Smith for whitterdailynews.com:

PASADENA – There’s nothing worse than scrambling to find the right camera lens when you’re trying to capture an event that’s unfolding in front of you.

And it certainly doesn’t help when you’re lugging around a large camera bag that’s both unwieldy and constraining.

This is what fueled the creation of Shootsac, a specially designed bag for carrying camera lenses. The bag allows photographers to leave their bulky camera bags behind and jump straight into the action with a lightweight bag that’s far less cumbersome and holds each lens firmly in place.

Pasadena entrepreneur Keats Elliott co-founded Shootsac (www.shootsac.com) along with photographer Jessica Claire and fellow entrepreneur Tony Spencer.

“I’m a wedding photographer and you often have to respond to what’s happening in front of you,” she said. “I began to get frustrated at myself because I had this fear that a client might come up, tap me on the shoulder and suddenly want a group shot of 15 people.‘”

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