MTV To Sell To Psychographic Groups

By amanda up to 2007 (archives) • Mar 1st, 2007 • Category: News for Creatives (archives)

MTV is following the global trend, shifting their ad-sales strategy from regional to behavioral:

“Accounts will center on individual affiliates, like Comcast and Cablevision, rather than on groups of different affiliates within a given city.”

From Broadcasting & Cable 

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